Tahra here…fresh off a looong vacation.
Have you ever felt guilty about going on vacation?
If you are a soloprenuer like me (a staff of me, myself, and I) I bet you can relate. Or even if you are a typical American and have so little vacation you can’t imagine taking it all at one time.
As you know I sell athletic dresses which are essentially summer dresses. So taking THREE (yikes!) weeks off in July sounded like a death warrant for my business, and this is my first year!
Then I talked to my mentor Jane Hamill of Fashion Brain Academy. She got right to the point.
Jane: “Is it a trip of a lifetime?”
Jane: “Is the trip something your customers can relate to?”
Me: “Yes, I am going to cycle the French Alps”
Jane: “Can you stay connected to customers and fans via your blog and social media?”
Jane: “Then do it girl! Your customers will love what you are doing. Share the journey with them. You need to take a full break. You don’t want to work half the time and get back regretting you didn’t experience the trip to the fullest.”
She was right. My business is more than me doing the tasks of the business. I started a women’s athletic apparel line because I wanted to continue to be IN the athletic community DOING athletic things.
So yes, I put up a “Gone Biking” sign on the web site and joined 24 friends in Chamonix, France for some epic bike rides. I took lots of pictures and some Facebook Live videos which I hope some of you caught. If not check it out on Facebook here and the video below in this email of me suffering the climb up the Col de la Colombière
It was awesome!! Did my business suffer? Yes, it did but I had already figured it would before I left. Now I am back, I am re-energized, focused and most importantly, not regretful.
Next time you can have an experience that is in line with you and your dreams, do it and know you will have the energy to make up for it later with more creativity than before.
Enjoy the last of your summer and get out there and do epic stuff!
Thank you for being a part of the Dress Revolution!
Enjoy 15% off any purchase now until Aug 12th! Use code Summer15 at checkout.
Blog - TMak Sportswear
Congratulations to our WinnerChristine T of Fremont, CA is the lucky winner of the Betabrand voting / comment competition for my Aprés Sport Dress. In case you didn't hear, my design won due to the most comments! I selected one of my supporters to win an activity watch. If you missed it, see the dress design and comment here. To see all of our Aprés Sport Dresses visit our website. Stay tuned on Instagram and Facebook for exciting news!! We are about to be ready to sell the dresses!!! TMak Sportswear asked Christine... How will you incorporate an Après Sport Dress into your lifestyle? I'm excited to wear the Withings Activite Steel Watch to motivate me to stay active during my work day and monitor my rest days. I can’t wait for the Apres Sport Dress from Betabrand so I can continue the celebration from finish line to brunch! What motivates you to participate in sport? Training is the most physically demanding part of my day and yet it’s also the most relaxing. I’m motivated because competing is both a journey, through weeks of training, and a destination, to cross the finish line. Have you always led an active lifestyle? The outdoor is my gym. I’ve been a runner and a cyclist for as long as I can remember. After learning to swim last year, I embraced triathlons and everything related to water sports including kayaking, surfing, and open water distance swimming. Being active is one of my mantras. Best, Tahra Makinson-Sanders Founder, TMak Sportswear